We have been working in the fashion & lifestyle industry for many years and we are experiencing a growing trend and need for a more thorough management of the companies in terms of rational approach, strategy, discipline in execution and 360° vision.
Running a business in this field is not any longer an issue of “I have a creative idea”. To successfully face a very competitive environment, this idea must be surrounded and supported by a professional and managerial environment.
In the last decade consultancy firms, first, and private equity funds, later, have caught this trend of “rationalization of the creativity” rooting  their business services and equity to this industry.

F-CUBE, in addition to a traditional advisory activity, is willing to fill a gap: moving from a consultancy background to the incubation and venture capital world to support the startups of innovative ideas in the fashion & lifestyle industry.

We back the projects with passion, pragmatism and experience and provide a professional support, leveraging on the business and financial community we are in touch with.